Dating site for very attractive people
Non-members and guests will be let in for drinks only if they pass muster with the on-site Beauty Police – a team of door pickers who allegedly have inside "knowledge" of the standards the site’s members expect.
But being beautiful is apparently not the only way you can gain access to the bar.
Out of town guests will also be able to avail themselves of a discounted helicopter ride to a helipad close to the bar.
The well-stocked bar will, in addition to a full range of spirits, wines and champagnes, serve “beauty cocktails” containing ingredients such as aloe vera, coconut water, bee pollen and avocado and that are said to keep you looking your best, as well as healthy green juices blended on the spot.
A statement from Beautiful claims it does not attempt to define beauty but “simply gives an accurate representation of what society's ideal of beauty as decided by the members”.
Beautiful is an online dating service where applicants to the website are voted in or out by existing members of the opposite sex over a 48-hour period.
Beautiful describes itself as the “largest internet dating community exclusively for the beautiful” and puts people’s photographs to a members’ vote to decide if they are allowed in.
But administrators have now shown that the rigorous 48-hour selection period is not a permanent pass by taking thousands of profiles down, mainly because of weight gain and “graceless ageing”.
He said: “We listen to our members and they are fed up of going out to expensive bars, hoping to meet similarly beautiful people, only to spend the night wishing that the lighting was lower.
The site currently boasts a global total of around 800,000 members.
Brit lads are among the least successful applicants to the site, with less than 9 per cent gaining access to the exclusive community with women faring slightly better on 14 per cent.
Anyone wanting to dine will be able to enjoy the bar’s raw food menu, or order lean meats from the grill.
All staff will also be recruited through the site to ensure they don't lower the average inside the bar.
A membership committee of celebrity trainers, models, actors and directors based in LA will introduce clients and friends.